They say content is king, with the plethora of publishing outlets we now have at our fingertips. From blogs and video, to Instagram and LinkedIn, most of us have published something at some point. For brands, having online content is pretty much a must today.
But if content is king, how exactly do you go about ruling your kingdom so that you carry the torch, so to speak? It’s a hot topic these days, and hundreds will gather at Content Marketing World and Hubspot’s Inbound conference in the next two weeks to discuss that very thing: best (and worst!) content strategies, from branding campaigns and lead-gen initiatives, to measurement tactics and ROI analyses.
In the meantime, check out what experts have already published — and share your own advice, too! — on our new Content Strategy page. Below are three top decks not to miss; there are hundreds more on the Content Strategy page. And be sure to check back for the latest from CMW and Inbound in the coming days! Have your own content strategy to share?
Upload it to our page, or tag it “contentstrategy.”
Why do you need a content strategy? TopRank Online Marketing says that content strategy answers two questions: Why are you doing this (content marketing)? And how are you going to get it done? The company shows you how to map out a content strategy that meets your own needs:
Hubspot co-founder Dharmesh Shah says content marketing only works if “it’s about providing value, instead of pushing your way in.” A good content strategy commences with creating “kick ass content” which will jumpstart the journey of converting visitors to leads.
Which brands have the best content strategies? NewsCred strategist Michael Brenner showcases 20 companies that are championing content strategy: